Digital marketing truly is a blast. Anytime and at any place, consumers have the access to information. Strategies for promoting products and services through electronic media vary now and then. In 2016, we need to stop and put things in perspective.
1. Video advertising gears up.
Videos are everywhere. Some people spent hours of watching videos on Youtube and even invested video advertisements on some of their social media accounts. Thus, it is anticipated that this year more video advertising in all industries will be used to reach success in digital marketing. Indeed, this is one of the vital components in making marketing strategies.
2. In the loop: Live streaming social platforms.
People want brands they can trust that will eventually tailor their needs and preferences. Integrating to live streaming platforms is a unique way for online advertising. It helps bands connect with customers in real time. That is how Periscope gained supremacy because of their concept that brought comfort with regards to this platform.
3. Mobile over Desktop.
An increased number of internet users prefer mobile over desktop this year. In Web history, this has 
been a transfiguration period that indicates mobile devices as the leading option over desktop computers. There is no doubt in this matter for digital marketers’ perspective. It has to be put in mind that mobile devices will continue crushing desktop in 2016. Desktop is good but no longer a platform that will be given a primary option. There is a need to utilize multiple channels. In this regard, it is mobile users’ optimization.
4. Virtual reality to a higher ground.
Another immersive medium that marketers used to engage audiences is now in the mainstream. This is known as virtual reality. This system indicates strong interest among internet users. Most, if not all, are now into this kind of technology. It is expected to grow continually in the coming years. When it comes to marketing products, this virtual reality technology will help clients turn their vision into reality.
5. Spotlight on Relationship Marketing.
Retaining customers is an expensive and challenging task; much more with acquiring or looking for new ones. Here’s how relationship marketing takes place. This strategy according to some references is “designed to foster customer loyalty, interaction, and long-term engagement”. Marketers take a firm hold into this to promote open communication towards customers. Thus, they are expecting a higher return. In other words, marketers will be promoting products at its best while making an effort to give a heart for a long-term relationship with customers.
6. A sweeping right of way: Marketing Automation.
In order to manage time-consuming tasks while earning more than enough, marketers are drawn into marketing automation. This software enables marketers in automating marketing actions. In fact, this digital marketing tool will roll up and generate a new lead in 2016. It was predicted that the overall market for automating marketing will be a $5.5 billion industry.
7. Location-based marketing paves a leap.
In digital marketing industry, marketers aimed to be more educated on how technologies function, keeping the creative wheel spinning. Studies show that digital marketing strategies are endless. Location-based marketing paves the way to new insights for marketers. It bridges the distance between online and in person digital marketing.
2016 will be an essential yet crucial period for growth and market education which will eventually lead to improvement ever faster.
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