What You Need To Know About Facebook Marketing
It seems like no matter where you go today, you’ll hear something about Facebook. Everyone seems to have a page no matter how old or young they are. This means that it is a good idea to get into Facebook marketing. Read through this article if you would like to know a little more about this.
Marketing through the use of Facebook tabs is an easy and efficient way to get the word out. Why not create a “Promotions” tab and highlight items you have on sale, coupons you’ve made available or even contests you’re running. It’s a great way to allow your followers to easily keep up with what’s going on.
Hold Facebook contests. Reward them with prizes and incentives if they like your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.
Give your Facebook page a really strong theme. Know what your about and deliver it in the graphical look of your page. Remember, you have one chance at making an excellent first impression on your new Facebook guests. To turn them into real fans, you’ve got to deliver from the first page load.
Change the tab order on your Facebook business page. The tabs will be in vertical order on the left of the page to start with. Under your list of tabs is the “Edit” option. Use this to customize the order of the tabs outside of the Info and Wall tabs. This can help you create a better hierarchy of which tabs should be near the top or the bottom in order to have some stand out more than others.
Never buy Facebook fans to make you look bigger than you are. It may be tempting to throw down some cash to buy your way in to big fan numbers, but it never turns out the way you want. Those hallow fans bring nothing to the table, and people who are in the business can see through this tactic in a heartbeat. It’s never worth it.
Facebook is no longer a free marketing tool. As the site has evolved, it has made it ever harder to reach your target audience. Not only is it now overpopulated with your competition, but it is also overwhelmed with status updates by the millions of accounts. For most businesses, the only way to get seen today is to hire help, so consider that as an option.
Consider using Facebook advertising. By paying for Facebook ads, you can reach a larger audience by targeting specific demographics. This can get your Facebook page a lot of attention, and that’s important. Try it out for a while and then cancel it if it does not seem to be working.
Talk to your audience on your Facebook business page. If someone is taking time to write something on your Wall, you should answer them. It’s similar to someone calling your business. On the phone, you would talk to them and answer their questions to make a good impression. This concept is the same with email and web form submissions. It needs to be the same with your Facebook page.
Talk density helps you figure out how many people are mentioning you or your products on the social media platform. You want your talk density to be around 15 percent or more, as that would mean that you are getting plenty of attention. If it is lower than that, consider changing things up or adjusting your marketing strategy.
Claim your vanity URL on Facebook, and do not allow yourself to have the same default URL for too long. You want people to find you, so try using your business name without any special characters. This will make it simpler for someone to locate your page and see what you have to offer.
Take advantage of the Facebook Places feature. This will allow people to let others know when they are at your place of business. If you don’t link your places page with your main page, people will be sent to a generic page. You want them to end up on the page that has the correct branding, so link the pages as soon as possible.
Do not try to use your personal Facebook page to attract fans. This is not a good idea because personal users have friend limits that business users don’t. You don’t want someone to try to join your page only to be told that you have reached your limit. They probably won’t come back to try another time.
Take advantage of any features Facebook allows you to create custom sub-pages through use of tabs. In addition to your main wall where posts and comments show up, make dedicated pages for any specific topics to your business. Perhaps have a page with contact information, and another with a list of products and services.
It is essential that you nurture your relationship with others who you are interacting with on Facebook. This is similar to a face-to-face meeting, where cultivating relationships established on Facebook requires a long-term investment of time. Fresh and simple content is king. Also, reward those who are most loyal to you by offering them special promos and deals.
The point of creating a Facebook page is to reach more people and increase sales, but you should try your best to look like you are about more than money. If people feel like the only reason you are trying to get there attention is to make money, they will not look at that as a positive thing.
Approaching your Facebook campaign as a way to make your brand more popular is not a good strategy. You will get better results if you approach Facebook as a way to provide your customers with quality content. Think of Facebook as a way to stay in touch with your customers rather than reaching out to more potential customers.
It really isn’t that hard to start a Facebook marketing campaign if you use what you have learned here to get you started. While you may want results right away, you have to remember that it will take patience and time. Just start slow and learn as you go along and you should have no problem doing well.
As a business owner, you have undoubtedly heard that social media is an important tool for helping to get your brand recognized by your potential customers. You may even have put up a Facebook page for your business, whether in Portland or elsewhere.
And, as an individual you may, yourself, spend time interacting with friends and family on Facebook or Twitter. This assumption is a reasonable one considering that reports place “daily average users in the U.S.” at more than 128 million (or, roughly 40% of the U.S. population) for Facebook alone.1
However, that is about as far as most businesses go when it comes to social media. The reason why so many companies shy away from using social media platforms is due to a general lack of understanding about what social media marketing entails and why it is so critical in today’s world.
In fact, many of our clients have mentioned a certain sense of dread and overwhelm when the topic comes up because they have an underlying unease and “gut feeling” that they should be “doing social media marketing,” but they have absolutely no idea where to begin.
“We have a Facebook page, but hardly anyone visits it,” and “We have a Twitter account, but other than announcing an upcoming sale, we don’t use it,” are some of the comments we frequently hear. Another typical sentiment we hear when we first begin working with a business is that “we have a nice website, so we should be in good shape online.”
It’s when we begin to dig a little deeper that people start to squirm a little more. For example, if answering any of the following questions causes you to “squirm” a little bit, we believe that we can help alleviate your discomfort. When considering your social media marketing strategies, ask yourself these questions:
1. How have your social media efforts supported and affected your SEO?
2. How have your social media marketing strategies improved your brand awareness among users?
3. How are you most likely to respond to online feedback – both positive and negative?
4. How are your competitors using ?
5. What are your plans for growing your online community?
6. How versed are you in creating and ranking a YouTube channel for your company and brand?
7. How many social platforms does your company actively use, and how do you interact between them?
8. How many of your customers have found you as a result of interacting on your social accounts?
9. Do you know how to create engaging content for your social community?
10. How often do you provide updates and news regarding your company or brand?
11. What value do you offer to your customers through social media channels?
12. What is your brand “voice” and “personality,” and how do you get this across to your customers?
When you contact us to discuss your social media marketing needs, we will help you understand and answer these questions. Furthermore, we will help put you at ease as we plan out a strategy going forward that will help you provide a consistent and confident message to your customers and clients while improving their experience with your company and brand.
We will help you create an atmosphere of trust and value that your customers will come to identify with your business.
And, if the thought of implementing these new strategies causes your head to spin, don’t worry. Part of the benefits of having our company partner with you is that we will manage these tasks on your behalf so that you can get back to doing what you do best, and that is serving your customers and clients.
Let’s get to work, together. Call our team today to set up your no-obligation social media marketing consultation.