Situation # 1
Alternative Using our DSP Ad Platform verse client using PPC and or FaceBook to Drive Traffic.
Feature # 1
(Exclusively product related. What something is, what it does and how it does it).
Target prospects who visit keyword ranked pages for pennies on the dollar. Our system allows us to target prospects on the URL/page level…on over 5 billion URLs…search engines rank URLs that we can use to find and target high-quality PPC traffic prospects.
Advantage # 1
(Why and How the feature is better than whatever you’re comparing against AND what the RESULT of
the better feature is)
This allows the client to target the same exact Search Engine prospects without paying the high PPC costs…giving the client the ability to target the best prospects money can buy…SE prospects… but at an 80-90% discount. Would clients rather pay the ever climbing, exorbitant, cost prohibitive SE PPC prices to target buyer keyword Search prospects… or…target those exact same prospects, at the exact moment they search,for pennies on the dollar? Basically, our technology allows us to sell SE PPC at an 80-90% discount.
Clients Benefit # 1
(Specific to the Agencies Client. What the Agencies Client will gain as a consequence of the advantage)
Lower customer acquisition costs, competitive advantage and the peace of mind knowing they will never have to fear being pushed out of Search Engine PPC due to the always climbing click costs being forced on them by Google, Yahoo and Bing.
Our Benefit # 1
(Specific to the Agency. What the Agency will gain as a consequence of the advantage)
We Get an Only Factor. We deliver something the client wants in a high-interest way with VERY high exclusivity.
Situation # 2
Alternative Using our DSP Ad Platform to place Retargeting pixels/ cookies verse using PPC and or FaceBook.
Feature # 2
(Exclusively product related. What something is, what it does and how it does it).
Owning & Controlling Retargeting Pixels. We can place a retargeting pixel/cookie on 750 million prospects worldwide (300 million in the US) without needing to get a click first…we can do this as the prospects visit BUYER keyword ranked pages or any URL/Page the client desires…and we can do this repeatedly over and over again. The client owns their own traffic and doesn’t need any specific website ever again.
Advantage # 2
(Why and How the feature is better than whatever you’re comparing against AND what the RESULT of
the better feature is)
Getting a conversion on the first click is impractical therefore making it mandatory that the clients prospects be Retargeted in order to get conversion…Getting that retargeting pixel placed on the exact prospect the client wants to target for $4 CPM(cost per 1000) vs. needing a click in order to place that pixel/cookie @ $12 per click results in huge cash savings. Would you rather your client pay $.004 per retargeting pixel or $12 per retargeting pixel?
Clients Benefit # 2
(Specific to the Agencies Client. What the Agencies Client will gain as a consequence of the advantage)
Giving the client a lower customer acquisition cost for a quality prospect who searched a ‘buyer’ keyword…and the peace and mind that comes from knowing you can do this at will for any prospect…any product or service…anywhere in the world.
Our Benefit # 2
(Specific to the Agency. What the Agency will gain as a consequence of the advantage)
We Get an Only Factor. We deliver something the client wants in a high-interest way with VERY high exclusivity.
Situation # 3
Competitor Using our DSP Ad Platform to place Retargeting pixels/cookies verse a different DSP
Feature # 3
(Exclusively product related. What something is, what it does and how it does it).
Clickpath Data Intelligence Complete transparency on each prospect’s personal click path to conversion/purchase. We track all prospects across 5 billion URLs and store that data for 6 months.
Advantage # 3
(Why and How the feature is better than whatever you’re comparing against AND what the RESULT of
the better feature is)
With our technology, we know prospect’s personal Clickpath vs.no knowledge of how that prospect was chosen or the prospects click path to conversion…We see what sites their all getting answers from, the words they use to describe the problem and by having this picture on every prospect we can cross reference each individual one to create a composite conversion profile…this will assure ads are ALWAYS being shown to a quality prospect with the biggest payoff and the highest probability of converting…we will be able to create a conversion profile for each and every product/service you offer by removing those sources that are not working and focusing on only those converting prospects. In short we have the significant picture of each prospects navigation click path to purchase…enabling us to safely scale new client acquisition faster by focusing our ad spend.
Clients Benefit # 3
(Specific to the Agencies Client. What the Agencies Client will gain as a consequence of the advantage)
Giving the client a lower customer acquisition cost because there is no wasted ad spend…at scale…while taking every precaution to minimize, mitigate and where humanly possible…eliminate risk.
Our Benefit # 3
(Specific to the Agency. What the Agency will gain as a consequence of the advantage)
We Get an Only Factor. We deliver something the client wants in a high-interest way with VERY high exclusivity.
Situation # 4
Competitor Using our DSP Ad Platform to place Retargeting pixels/cookies verse a different DSP
Feature # 4
(Exclusively product related. What something is, what it does and how it does it)
Targeting a Fixed amount of prospects.
Advantage # 3
(Why and How the feature is better than whatever you’re comparing against AND what the RESULT of the better feature is)
Allows the client to manage the campaign by focusing their ad spend on a fixed amount of prospects rather vs. having to be in the dark targeting potentially too many prospects with too few ad dollars who are potential prospects…I use the word potentially because you don’t know anything…where with us we know how many we’re targeting so we can focus the ad spend..two advertising facts we have learned in getting the conversion for companies ad repetition and consistency matter a great deal more than you know…you need to contact your prospects every day, while not being a nuisance…we focus on
targeting the right prospects.
Clients Benefit # 4
(Specific to the Agencies Client. What the Agencies Client will gain as a consequence of the advantage)
Giving the client total control of budget and number of prospects to target.
Our Benefit # 4
(Specific to the Agency. What the Agency will gain as a consequence of the advantage)
